Transformative Communication

Tools for Transformative Communication

What We’ll Cover Together

With fairly recent recognition that animal welfare is truly a human service endeavor, our field has begun to recognize that increased investment in strategies to engage and serve people better will get us closer to achieving our mission – bringing and keeping people and pets together.

To succeed, we need to develop both our understanding and our skills in attracting, engaging, and serving people with empathy and impact. In Tools for Transformative Communication, we’ll explore: 

  • How far we’ve come and how quickly the animal welfare landscape is changing
  • The nature of social change, why it matters, and how it differs from social good
  • How to cultivate self-awareness and how it’ll make you better at your job
  • The mechanics of empathy as practiced through careful listening, open questions, and suspension of  judgment
  • The obstacles we face – and the baggage we carry – when it comes to serving people effectively and with compassion
  • How practicing and improving our communication skills can prevent both confusion and conflict

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Who Should Attend

This seminar is intended for directors, managers and frontline staff who are committed to providing excellent – and even transformative – service to the people in their community, who are interested in conducting effective outreach, and who want to sharpen their understanding and skills in the areas of communication, empathy, and self-awareness.

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When & Where


  • Day 1: Tuesday, April 21, 2020 – 8:30am to 5pm
  • Day 2: Wednesday, April 22 2020 – 8:30am to 5pm


The seminar will be held in Milwaukee, WI at Wisconsin Humane Society (4500 West Wisconsin Avenue Milwaukee, WI 53208).

Please note that parking lot spaces at Wisconsin Humane Society are LIMITED. To reserve parking lot spots for shelter visitors (and anyone who needs a space close to the entrance) we ask you to consider taking a Lyft/Uber or carpool with other attendees if possible.


We recommend that attendees stay at the Radisson Hotel Milwaukee West. It is only about 8 minutes from Wisconsin Humane Society.

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Meet Your Presenter

Emancipet CCO – B.J. Rogers

Emancipet Chief Communication Officer - B.J. Rogers
Emancipet CCO – B.J. Rogers

B.J. Rogers is a nonprofit veteran with 20 years of leadership experience in human services, animal welfare, and social change. B.J. leads Emancipet’s public/field-facing training and the internal training and development of our dedicated team. He has spent 12 years in the animal welfare field, most recently as a Vice President at the ASPCA leading the organization’s online training and support of animal welfare professionals.

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FAQs & Support


  • Can I register more than one attendee for the same seminar? Because our seminars are highly interactive and involve full-group discussions, we encourage organizations who intend to send more than one person to a seminar to carefully consider how pre-existing relationships, organizational structures, and power differentials may effect an individual’s capacity to participate and share openly and fully. In the end, you know your people and they know each other (and hopefully themselves!) – and we trust your judgment. So, if you’ve read this and feel a-ok about sending multiple people to the same training (and don’t let us discourage you!), then register away!
  • Will there be food at the seminar? Yes. We will provide coffee, snacks, beverages, and lunch on both days.
  • What should I wear? Our only recommendation is that you dress comfortably and casually. 
  • Do I need to bring anything?  Just a smile and an open mind!


If you have questions or need assistance with registration, please email us at

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Cost & Registration

The cost to register $600/person, which includes lunch on both days of the seminar and all seminar materials.  Please note that the last day to register is April 5, 2020.

Begin your registration below!